Our t-shirts and accessories company is woke, with eyes wide open to injustice and discrimination everywhere. We design t-shirts that are billboards for activist ideals and part of activists’ identities. Our mission is to promote diversity and empower activism through the lens of intersectionality — because struggles are not isolated; they intersect. Diversity, intersections, and combinations are at the core of our design concepts, along with interactivity and customization. We incorporate data visualization and simple tests to create unique, personalized designs for each individual.

Our company’s name reclaims the term woke for progressive people and their causes. Being woke means more than just being awake — it means being aware of injustices and discrimination, and taking action against them. While the term originated in the Black Lives Matter movement and has since broadened in scope, it has also been misused by right-wing groups to mock and undermine us. But you know what? We’re proud to be woke.